Management and Business Academy

Our vision is to create a prestigious and internationally recognised community where we can inspire, recognise and support researchers who contribute to practice by creating new theoretical frameworks. The Management and Business Academy supports the advancement of theory and practice in Organisational Studies and the Social Sciences. We welcome and encourage interdisciplinary researchers, scientists and research students from universities all around world to present their current research activities, and hence to foster research relations between universities and industry. This institute takes a lead in facilitating international collaboration, providing an independent and authoritative source of advice, and contributing to academic debate and research.

Investigating Factors Affecting the Purchase of Domestic Products in Iran: An Ethnocentrism Approach
Bagher Asgarnezhad Nouri*, Hossein Rahimi*, Ghasem Zarie*, Ali Fathi*, and Masoume Mir Mousavi **
University of Mohaghegh Ardabili, Iran*
University of Tehran, Iran**



Abstract: The economic growth of countries in today’s highly competitive environment requires attention to domestic products. In this regard, many countries are continuously striving to provide sustainable economic development with the support of the domestic industry by employing a variety of solutions, especially with an emphasis on marketing solutions. Using an ethnocentrism approach, this study examines factors affecting the purchase of domestic products in Iran. The review of the literature shows that so far no coherent research has been done on the modelling of consumer purchasing behaviour in relation to domestic home appliances products. Therefore, this study can provide new marketing insights for policymakers at a macro level, taking into account a complete list of variables influencing domestic purchasing decisions. The population consisted of consumers of home appliances products in Tehran. Using Cochran's formula and convenience sampling method, 384 consumers were determined as the sample. Data analysis was carried out using structural equation modelling and SmartPLS software. The results show consumer ethnocentrism has a positive effect on the consumers' attitude toward and buying intention of domestic products. The perceived cost, perceived quality, the image of the country of origin, and brand trust play a mediating role in the relationship between consumer ethnocentrism with the attitude towards and intention to purchase domestic products. Perceived product necessity has a moderating role in the relationship between consumer ethnocentrism with mentioned mediator variables, but the perceived economic threat has no moderating role in this relationship. In the home appliance market in Iran, conditions such as complex economic factors, the introduction of new technologies, continuous competitive changes and etc. have led marketing managers to fail to easily make the suitable decisions about the sustainable improvement of domestic product purchases. Therefore, the results of this study can promote the knowledge of managers about the key factors affecting the purchase of home appliances in Iran by creating a thorough scientific view, so that marketing managers can make effective decisions in choosing appropriate marketing strategies in competitive markets.


Keywords: Domestic Products, Consumer Ethnocentrism, Intention to Purchase, Home Appliance Industry

Impact of Destination Service Quality on Revisit Intention in Tourism
Syed Hasnain Alam Kazmi *, Mohsin Raza **, Junaid Ahmed ***
Southwest Jiaotong University, China. & Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Karachi, Pakistan.*
University of Sharjah, United Arab Emirates. **
Jinnah University for Women, Pakistan.**
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Pakistan.****
DHA Suffa University, Pakistan.*****



Abstract: The purpose of the article is to examine the impact of destination service quality on revisit intention on international Sikh spiritual tourists for pilgrimage to sacred places of Pakistan. It was completed by 525 international Sikh tourists using a survey questionnaire and tested using Smart-PLS SEM. Empirical results via structural equation modelling demonstrated that the impact of the Destination Service Quality (DSQ) and tourist’s satisfaction played a significant role in revisit intention. Participants were selectively drawn from the population of international Sikh visitors. Contribution regarding the impact of destination service quality and tourist satisfaction on revisit intention through accommodation, food, transport, security among International Sikh spiritual tourist would be helpful to maintain quality service criteria on destinations. From this research marketers and professionals can formulate strategies to increase spiritual tourist revisit intentions in emerging markets. The empirical results provide an academic contribution to the current knowledge in the marketing of religious tourism. Using quantitative data analysis eventually enables future researchers to use the contribution of the present study to understand the importance of quality of service destination among spiritual tourists.


Keywords: Destination service quality, Revisit Intention, Tourist Satisfaction, Sikh Pilgrimage, SEM.

Effectiveness of Interest Rate Policy on The Management of
Macroeconomic Stability: Evidence from the United Kingdom
Mostafa E. AboElsoud*, Anas AlQudah**, Dimitrios Paparas**
Suez Canal University, Ismailia, Egypt*
The British University in Egypt, Cairo, Egypt*
Yarmouk University, Jordan**
Harper Adams University, U.K.***



Abstract: This study examines the dynamic relationship between the London Interbank Offered Rate (LIBOR), the inflation rate, the unemployment rate and economic growth in the context of the UK, for the period 1992: Q1 to 2016: Q4. The study aims to evaluate the impact of the LIBOR on the management of macroeconomic stability in the UK during the period under review. The study employs a vector autoregressive (VAR) model to examine the dynamic relationship between interest rates, unemployment and GDP. A co-integration test evaluates the long-run relationship between these variables, and the VAR Granger-causality tests the direction of causation among the variables.

The Augmented Dickey-Fuller test shows that the co-integration conditions are not satisfied, as they do not confirm the existence of a long-run relationship between the LIBOR and the other variables. However, the VAR model indicates that there does exist a dynamic short-run relationship between the LIBOR and the consumer price index (CPI) as a measure of inflation. In contrast, the model suggests that there no short-run relationship exists between either the LIBOR and unemployment rate or the LIBOR and economic growth. Granger-causality Wald tests suggest that there is a directional causality between the LIBOR and the inflation rate. However, the test does not indicate a directional causality between the LIBOR and the other variables, suggesting that the former does not contribute to employment or economic growth in the UK.

The findings suggest that while the LIBOR is sufficient for controlling inflation, it is not sufficient for improving economic growth and employment in the UK. Additionally, the study supports the likelihood of the Bank of England using monetary policy instruments that are alternatives to the LIBOR to boost economic growth in the UK.

JEL Classification: E43, E52, E58


Keywords: London Interbank Offered Rate, interest rate, monetary policy, macroeconomic goals, UK

Science of Avoidance in Branding
Syed Hasnain Alam Kazmi*, Syed Imran Zaman** Junaid Ahmed*** and Mohsin Raza****
Southwest Jiaotong University, Chengdu, China &, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Karachi, Pakistan.*
Jinnah University for Women. Karachi, Pakistan.**
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Hyderabad, Pakistan.***
DHA Suffa University, Karachi, Pakistan.****



Abstract: This empirical research has studied on positive aspects of customer-brand relationship on brand love and loyalty and adverse feelings, like brand hate that have been unnoticed in the recent literature of consumer sciences. The purpose of current exploration is to study the antecedents of customer brand hate feelings and consequences that emanates from consumer hate feelings towards the brands. The study is based upon quantitative research design by employing five point Likert scale survey questionnaire as tool to collect the data from 388 random subjects who articulated hate feelings towards specific fast food brands. The partial least square- structural equation modelling has been employed to conclude findings of the research. The empirical discoveries of the study show that, negative word of mouth and brand avoidance are the leading consequences of the brand hate from moral avoidance, experimental avoidance and identity avoidance as its antecedents. The sampling population of the study was limited to the emerging market and data is randomized from customer of fast foods brands. Finally the current research provides the empirical evidences on the theoretical model of brand hate that outlines its antecedents and consequences in the context of emerging markets and brand.


Keywords: brand hate, brand love, brand avoidance, emerging market, negative word of mouth

Designing a model for consumer willingness to buy domestic products: explaining the effect of consumer consciousness
Zanyar Sheikhepoor*, Asghar Moshabaki*, Seyyed Hamid Khodadad Hosseini*and Fereshteh Mansouri Moayad*
Tarbiat Modares University, Tehran, Iran*



Abstract: The purpose of this paper is to design a model for consumer willingness to buy domestic products. Certain important concepts that are linked to willingness to buy include consumer consciousness, product judgment, and consumer attitude towards domestic products. First, we present a literature review on consumer consciousness and willingness to buy domestic products, and we derive an initial research model. Second, we use qualitative techniques to collect primary data. This work was conducted through 16 interviews, in which interviews were held among academic experts and industry experts. The academic experts were those who specialize in international marketing or beverage industry, and industry experts were sales managers or marketing managers of beverage companies in Iran. We analyzed the data obtained from the qualitative research phase through content analysis, and based of this analyses, we derive onother research model. Finally, in the final model, we tried to match the derived model from the qualitative phase with the research literature. The results of this research confirmed the research literature and, to some extent, improved it. According to the results, consumer consciousness and its dimensions (dimensions that exist in literature and religious consciousness) affect willingness to buy domestic products. Also, this relationship can be moderated by domestic product judgment and attitudes toward domestic products. The sample was chosen from the beverage industry experts in Iran. Hence, when generalizing across other religions and cultures we must do so with caution. A future, larger-scale survey using a questionnaire would be useful in confirming the qualitative results drawn from this study. The main contribution of this study is the introduction of religious consciousness in Islam.


Keywords: willingness to buy, domestic products, consumer consciousness, the beverage industry.

Management Innovation: A Critical Review
Loi A. Nguyen *
Metropolitan State University, Minnesota, USA*



Abstract: Management innovation is one of the most important innovations that help organizations to overcome their performance threshold in the last century (Hamel, 2006). However, the failure rate of management innovation is as high as 70%. This study investigates how management innovation is conceptualized in the literature and proposes a more comprehensive framework for analyzing management innovation. Through an integrative literature review and critical analyses of each approach to management innovation, the paper demonstrates three approaches to management innovation and its philosophical assumptions. Drawing from social constructionism and organisational change theory, it proposes a conceptual model for analyzing and leading management innovation via three mechanisms of social constructionism i.e. externalization, objectification, and internationalization. Each mechanism is described and discussed for research and practical implications.


Keywords: Management innovation, social construction, adoptive management innovation, organisational change.


page: 31-51     Size: 660KB         Download PDF


Examining the Relationship between Psychopathic Leadership, Work Phobic Anxiety and Employee Work Alienation: The Moderating Role of Hostile Attribution Bias
Muhammad Ali Asghar Sandhu *, Tasneem Fatima*
Southwest Jiaotong University, Chengdu, China &, Shaheed Zulfikar Ali Bhutto International Islamic University, Islamabad.*



Abstract: The current study examines the direct relationship between psychopathic leadership and work alienation while incorporating the mediating role of work phobic anxiety. The study sustains that work phobic anxiety mediates the relationship between leader psychopathy and employee work alienation. In addition to this, as grounded in Affective Events Theory, the study further establishes that Hostile Attribution Bias (HAB) as employee-centric dispositional factor moderates the relationship of leader psychopathy an affect inducing event and work phobic anxiety, an employee's behavioral outcome a reaction concerning stimulus workplace. The study employs a quantitative time-lagged design with multisource data collected in three waves through the survey method. Results of the data analysis established all hypotheses of the research in the proposed directions. Confirmatory Factor Analyses were also performed to ensure, reliability and validity of the scales employed in the study; the mediation & moderation were analyzed using SPSS Process Macro, using the "Bootstrapping Method" (Hayes, 2017).


Keywords: Leader Psychopathy, Hostile Attribution Bias, Work phobic Anxiety, Work Alienation


page: 14-30     Size: 772KB         Download PDF