Destination Satisfaction as a Mediator between Antecedents and Revisit Plans of Tourists
Sohnia Salman *, Mehvish Umer* and Mehreen Furqan*
Lahore School of Economics (LSE), Pakistan*
Abstract: Tourism industry plays an eminent role in the development of a country and is correlated with the economic growth of the economy. This research modelled the factors influencing tourists’ behavioural intentions tourism in Pakistan. Factors affecting the intentions of the tourists to visit a particular destination have been identified in this research. Primary data has been collected through questionnaires from respondents of various nationalities. Smart PLS has been used to apply SEM “Structural Equation Modelling approach” for hypothesis testing. The findings supported that destination satisfaction and destination attachment play an imperative role in the intentions of tourists to visit a location. More attached the visitors were with the destination, better the image they had of the destination, the satisfied they were with the destination and would therefore plan to visit it more often. The derivations from the analysis can play a pivot role in developing the policies and appropriate measures to enhance tourism industry in different countries. Attachment of the tourists and their image of the destination assumed a prominent role in their anticipation to visit Pakistan.
Keywords:Destination Marketing, Tourism Marketing, destination Attachment, Destination Image, Destination Satisfaction.
